This article got me started today. Well, no, let me back up a little bit.
Over the last mmm, week, I guess, I’ve gone back to Twitter.
No, it goes back even further than that. I attended a Sports Marketing conference a couple of weeks ago, trying to decide if that was the direction I wanted to take in my career one day. And I learned some very valuable lessons about myself from that conference. I’m not going to discuss them here, but the essence is that I was brought up to believe in the power of NFPs (Not-For-Profits) and I need to consider going back to those roots.
But I also heard a fascinating discussion about using a “multi-platform approach” in sports television. A discussion between “online guys” from CBC Sports, the CTV Olympic Consortium, The Score and Rogers Sportsnet. About how the power of social media is only going to grow, but no one knows just how much or how fast (slight fear exhibited by all four of them when they raised that issue). And since I’ve been exploring the power of social media in my spare time (read: I use Facebook, Twitter and LinkedIn, not to mention WordPress in my free moments), I thought, well, let’s get back to using Twitter as a source for what’s happening in the world.
Gary Coleman died, so has Dennis Hopper, Ron Artest threw a sick buzzer-beater and it’s Memorial Day Weekend. Yup, not earth-shattering stuff, but cultural moments to be had.
This weekend, I’ve been following a fellow UKC alumnus, @caitlinkealey, as she attends the 2010 CAJ Conference. Great job of tweeting the workshops she attended – when the wi-fi worked. I even interacted with a Globe writer about a story he was writing/looking for sources for.
And then I saw the above article from the Globe and Mail’s Twitter feed. I’ve already set up a Twitter list of candidates, simply by searching #voteTO. The article says there are 26 candidates. Gotta do some digging to find out who has filed papers stating their candidacy. Okay, that wasn’t too hard – 30 secs after typing in www.toronto.ca, I get the Toronto Votes page and learn that even the Election Office is on Twitter and Facebook. Hang on, gotta update that Twitter list to follow @torontovotes.
And we’re back. I’ll Google the candidates later and find out Twitter feeds, if they have them. Or I could even check out the Star’s Mayoral Race section online.
Digression, line 2 please. Digression, line 2 – Alon Marcovici stated at the Sports Marketing conference that during the Olympics there was a large population of “two-screen” viewers – people that watched the Olympics on TV, but also had their website up on the computer in front of them. Or NBC’s website. Or surfing while watching. Or Tweeting while watching. I don’t remember the exact statistics, but considering I was one of them, and my fiancé was another one, I’m sure there were a lot out of there. *Disclaimer: we both work for sports television channels. It’s to be expected that we can deal with the information overload that is derived from using the website, the iphone app and the TV all at the same time to watch the same event. *Disclaimer number 2: I’m sitting on my bed, typing this blog. My iPhone is beside me to text my fiancé (at work) whenever I need to comment about something in the Stanley Cup Final game 1. I have TweetDeck open, which tweets and pops up a cute window updating me when a FB update/Tweet comes through. And there are 7 tabs open in FireFox.
So it seems that this constant “presence” that Twitter and Facebook have created are now trying to be figured out by the boomer generation. X-ers get it, but don’t use it to it’s fullest capability. Gen Y-ers and whatever the next generation is called are the ones that will make or break social media. Some of them certainly are of voting age. But will enough of the X-ers/Y-ers/Whatevers feel truly engaged by the social “presence” the mayoral candidates are trying to create to GET OUT AND VOTE?!!?